As florists, we are a part of many stories in the community. On Valentine's Day, we help you say "I Love You" while your significant other is at work. When there's a loss, we prepare a "I Am Here For You and Am Thinking About You" arrangement for the service. We surprise people just because you want us to. Out of all the stories we are a part of, the one that furrows our brows the most are the "oops, I won't do it again" ones.
Maybe you forgot his or her birthday? Or you vented a little too much to your friends after a couple of drinks? Or maybe you forgot to feed the fish or push the toilet seats down? Whatever it may be, you have to make it right. So you follow the movie script: send flowers!
I think flowers will help score you some points, but it won't get you forgiveness. Like we always say, flowers are just the vessel for the message you want to send. Every bouquet shows him or her how much you care: did you pick his or her favorite flowers; did you remember he or she has allergies to pollen; do you know when she'll be in the office to delivery? All these intricate details are what will get you out of the dog house, not the beautiful arrangement.
Here are some top mistakes we often see:
1. "Give her red roses": Not everyone is a rose fan and he or she may take that as a lazy way out. Think about what he or she likes (favorite colors, favorite flowers, etc.). The details will let him or her know you are paying attention and you care.
2. "Just send something cheap": When you're trying to make something right, being frugal is generally not the way to go. Rather than sending a bouquet of average, non-lasting wild flowers, consider sending a few stems of premium cut roses or exotic orchids. The extra step for premium flowers will show you have put some thought into it.
3. "You write it, I have bad handwriting": It's the thought that counts. A simple chicken scratch of "I am sorry" is better than a poem from a stranger.
4. "This should be enough": If you are really sorry, it's never going to be enough. A single bouquet will not make the situation occasion, no matter how big or small the offense was. We had a customer that arranged for a 5-day delivery, each one with a personal handwritten card of 3 words. His wife forgave him on day 2 and cried on day 3.
Conclusion, IT'S THE THOUGHT THAT COUNTS!
