February is often associated with roses, hearts, and sweet messages, but for us, it’s also a month of focus, long hours, and meaningful teamwork. Valentine’s Week is one of the busiest times of the year at Edgewood Flowers, and while the final bouquets may look effortless, a whole lot of planning, heart, and hustle happens behind the scenes.
It All Starts in December
Before we’ve even rung in the New Year, we’re already thinking about Valentine’s Day. We place all our flower orders at the end of December to ensure we receive the freshest, highest-quality blooms in time. This early planning helps us stay ahead of supply challenges and gives us peace of mind going into the season.
January: Game Plan Mode
After returning from our annual company break, we dive straight into preparation. The first week of January is dedicated to inventory: checking supplies, vases, ribbons, cards, and every tool we’ll need to make magic happen. We also finalize our social media and marketing calendar during this time, getting our messages ready to reach customers before the rush begins.
Two Weeks Out: Flower Power Begins
About two weeks before Valentine’s Day, the real fun begins: flowers start arriving! Our team begins carefully processing and hydrating each bloom. This step is vital for ensuring every petal is picture-perfect by the time it reaches your loved one. It's a labor of love—bucket by bucket, stem by stem.
Lining Up the Dream Team
By mid-January, we've already confirmed our seasonal delivery drivers. These amazing folks help us get your Valentine’s Day surprises to doorsteps all over town, right on time. With so many deliveries, we rely on their punctuality, care, and local knowledge to pull it all off smoothly.
The Final Countdown
Five days before the big day, production ramps up. Our designers start creating arrangements with laser focus, ensuring every bouquet reflects the love and care it's meant to convey. The shop is a beautiful blur of color, laughter, and the quiet buzz of a team that genuinely loves what they do.
Why It Matters
We don’t just prepare for Valentine’s Day, we prepare for the emotion behind it. Every order represents a story: a new relationship, a long-time love, a heartfelt apology, a joyful surprise. Knowing this fuels us through the busiest week of the year and reminds us why we love this work so much.
So when you see those beautiful flowers wrapped with care or hand-delivered with a smile, just know: there’s a whole team behind it, working hard to make your love bloom right on time.
