Have you heard? We’re ringing in the new year with the 2023 Pantone color of the year, Viva Magenta, and we are so excited! Unlike the last few colors, Viva Magenta acknowledges the return to nature and more natural colors as movements around climate change, sustainability, and land protection become more prevalent. As a result of the pandemic, Pantone observed a heightened appreciation and awareness of nature and a desire to live more naturally. Reds in nature are bold, powerful colors that make a statement, and Viva Magenta balances that bold statement with a feeling of fun.
When it comes to flowers, the options are endless for arrangements featuring Viva Magenta. Roses, orchids, carnations, stargazer lilies, and hydrangeas in Viva Magenta naturally pair well with green button mums, green succulents, or fresh green foliage. Viva Magenta is also reminiscent of dogwood branches, hypericum berries, copper beech foliage, and calla lilies. It’s a versatile color that can be added to peaches, blushes and neutrals, sage greens, pale and smoky lavenders, as well as monochromatically. Its versatility lends itself to all seasons and occasions.
Viva Magenta is brave and fearless, revels in pure joy, encourages self-expression, and is the statement color we all need in 2023. It strikes the perfect balance between warm and cool palettes and can be found in a wide variety of flowers including the featured flower for January, the carnation. Carnations are a symbol of love, innocence, and relay the message that says wish you were here. Looking for a warm, bold bouquet of carnations? We can make a custom arrangement for you or consider our Vibrant Beauty Bouquet where colorful carnations, stocks, and roses are celebrated in this gleaming bouquet.
